︎︎︎I AM
    Starbucks  
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    Having your name written on a Starbucks cup without being asked any further questions is more than a company policy: it’s a real statement of acceptance with everyone who walks into their stores. Unfortunately, this acceptance is not something that transgender people can experience outside their stores in Brazil. 
    So, on the International Transgender Day of Visibility, we were invited to create a campaign that, besides carrying the brand purposes to celebrate the date, also increases its commitment to the community.
     




            


           

                                                                   

                                                                   A great international impact of the work yielded a 20-minute
                                                                   panel at Cannes, presentaded by Valentina Sampaio, activist
                                                                   and a first trans model for Victoria's Secret.




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   Creative Directors: Rafael Gil, Rodrigo Almeida, Isabelle De Vooght.
   Copywriter: Breno Oliveira
   Art Directors: Pedro Assis, Rick Abreu.
   Film Production Company: Piloto