︎︎︎I AM
Starbucks
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Having your name written on a Starbucks cup without being asked any further questions is more than a company policy: it’s a real statement of acceptance with everyone who walks into their stores. Unfortunately, this acceptance is not something that transgender people can experience outside their stores in Brazil.
So, on the International Transgender Day of Visibility, we were invited to create a campaign that, besides carrying the brand purposes to celebrate the date, also increases its commitment to the community.
A great international impact of the work yielded a 20-minute
panel at Cannes, presentaded by Valentina Sampaio, activist
and a first trans model for Victoria's Secret.
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Creative Directors: Rafael Gil, Rodrigo Almeida, Isabelle De Vooght.
Copywriter: Breno Oliveira
Art Directors: Pedro Assis, Rick Abreu.
Film Production Company: Piloto
Creative Directors: Rafael Gil, Rodrigo Almeida, Isabelle De Vooght.
Copywriter: Breno Oliveira
Art Directors: Pedro Assis, Rick Abreu.
Film Production Company: Piloto
︎︎︎The Offshore Connection
PRIO/OFF Channel
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The Offshore Connection was the first TV Special created to show how life is at oil platforms. This project was done in collaboration with Grupo Sal and Monkey_land.
Click here to watch the full program.
Teaser below.
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Role: Head of Art at PRIO.
Key Visual: Leo Claret.
Role: Head of Art at PRIO.
Key Visual: Leo Claret.
︎︎︎Furniture Packages
Collector 55
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Transforming boxes into furniture for young adults who have just moved into their own homes.
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Creative Directors: Rafael Gil, Rodrigo Almeida.
Copywriter: Frederico Teixeira
Art Directors: Pedro Assis, Rick Abreu.
Film Production Company: Piloto
Creative Directors: Rafael Gil, Rodrigo Almeida.
Copywriter: Frederico Teixeira
Art Directors: Pedro Assis, Rick Abreu.
Film Production Company: Piloto
︎︎︎Rebranding PRIO
PetroRio︎︎︎PRIO
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Transition from PetroRio to PRIO. New logo and a onwer typeface family with three width versions and seven styles for each, totaling 21 fonts. Created in collaboration with Plau Design.
3Ds by Pedro Assis
The Offshore Connection
PRIO/OFF Channel
The Offshore Connection was the first TV Special created to show how life is at oil platforms. This project was done in collaboration with Grupo Sal and Monkey_land.
Click here to watch the full program.
Teaser below.
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Role: Head of Art at PRIO.
Creative Direction: Daniel Brito
Key Visual: Leo Claret
Role: Head of Art at PRIO.
Creative Direction: Daniel Brito
Key Visual: Leo Claret
Others applications
Porsche Cup
Role: Creative Director, Designer.
Production: Reunion Sports
Cars layouts: Rick Abreu, Danilo Yamanaka, Lucas Mendes, Rafael Guedes.
Posters that I made below
Prio Sessions
Posters that I made
Others posters
Role: Creative Director, Designer.
Original idea: Nelson Queiroz Tanure, Gabriel Hackme.
Production: Som Livre, Peck Produções.
Audiovisual: Matheus Buonocore, Peck Produções.
Key Visual: Rick Abreu, Rodrigo Alves, Danilo Yamanaka, Giulia Pontual, Lucas Mendes.
Original idea: Nelson Queiroz Tanure, Gabriel Hackme.
Production: Som Livre, Peck Produções.
Audiovisual: Matheus Buonocore, Peck Produções.
Key Visual: Rick Abreu, Rodrigo Alves, Danilo Yamanaka, Giulia Pontual, Lucas Mendes.
︎︎︎PRIO Team
Paralympic
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One year before the opening of the Summer Paralympic Games, the oil and gas company PRIO presents the campaign "The mind is unstoppable", which highlights the "#TeamPrio", made up of para-athletes supported by the company and who will represent Brazil in the competitions sports.
The animation (watch below), created by Monkey-land and with an original idea from #TimePrio, shows a small ball of modeling clay representing the human mind. The clay takes on new shapes, overcoming challenges until victory.
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Role: Head of Art at PRIO
Equipe PRIO: Rick Abreu, Natália Andrade, Giullia Pontual, Daniel Paulos Brito, Caroline Lomar e Raphael Brick.
APROVACÃO: Nelson Queiroz Tanure e Emiliano Fernandes
EQUIPE MONKEY-LAND
CRIAÇÃO: Gabriel Azevedo, Gabriel Rodriguez, Leonardo Claret, Toni Fernandes e Yan Esteves
DIREÇÃO DE CRIAÇÃO: Toni Fernandes e Leonardo Claret
CONSUTORIA CRIATIVA: Daniel Dias
NEGÓCIOS E OPERAÇÕES: Bruna Dias, Pedro Castilho e Ricardo Forli
MÍDIA: André Massuda, José Silva e Natalia Sugui
PRODUTORA: Hardcuore
DIREÇÃO: Breno Pineschi e Rafael Cazes
PRODUÇÃO EXECUTIVA: Renata Garcia
DIREÇÃO DE PRODUÇÃO: Déborah Zapata
ATENDIMENTO: Fernanda Rodrigues e Isaac Simão
LEAD DE 3D E COORDENADOR DE PÓS-PRODUÇÃO: Flavio Mac
HEAD DE MOTION GRAPHICS: Marcos Rigobello
CONCEPT E MODELAGEM DE PERSONAGENS: Pedro Lambuja
EQUIPE DE 3D E PÓS-PRODUÇÃO: Hardcuore
PRODUTORA DE SOM: Halley Sound
COMPOSITOR E PRODUTOR MUSICAL: David Bessler
VIOLINOS: Michel Bessler
SOUND DESIGN E MIXAGEM: Vinicius Villani
PRODUÇÃO EXECUTIVA DE SOM: Thereza Helena
Role: Head of Art at PRIO
Equipe PRIO: Rick Abreu, Natália Andrade, Giullia Pontual, Daniel Paulos Brito, Caroline Lomar e Raphael Brick.
APROVACÃO: Nelson Queiroz Tanure e Emiliano Fernandes
EQUIPE MONKEY-LAND
CRIAÇÃO: Gabriel Azevedo, Gabriel Rodriguez, Leonardo Claret, Toni Fernandes e Yan Esteves
DIREÇÃO DE CRIAÇÃO: Toni Fernandes e Leonardo Claret
CONSUTORIA CRIATIVA: Daniel Dias
NEGÓCIOS E OPERAÇÕES: Bruna Dias, Pedro Castilho e Ricardo Forli
MÍDIA: André Massuda, José Silva e Natalia Sugui
PRODUTORA: Hardcuore
DIREÇÃO: Breno Pineschi e Rafael Cazes
PRODUÇÃO EXECUTIVA: Renata Garcia
DIREÇÃO DE PRODUÇÃO: Déborah Zapata
ATENDIMENTO: Fernanda Rodrigues e Isaac Simão
LEAD DE 3D E COORDENADOR DE PÓS-PRODUÇÃO: Flavio Mac
HEAD DE MOTION GRAPHICS: Marcos Rigobello
CONCEPT E MODELAGEM DE PERSONAGENS: Pedro Lambuja
EQUIPE DE 3D E PÓS-PRODUÇÃO: Hardcuore
PRODUTORA DE SOM: Halley Sound
COMPOSITOR E PRODUTOR MUSICAL: David Bessler
VIOLINOS: Michel Bessler
SOUND DESIGN E MIXAGEM: Vinicius Villani
PRODUÇÃO EXECUTIVA DE SOM: Thereza Helena